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As enterprises rely more on advanced technology as well as electronic data for prominent day-to-day operations, the significant amount of data that can be lost with disasters appears to be abundantly increasing. Ventures are approximated to lose high revenue and may incur increased expenses due to disasters every year. It further leads to unpreparedness, degraded business performance, and loss of productivity. Thus, it becomes highly essential to prevent disaster occurrence to the possible extent and additionally be prepared with foremost recovery plans. Take measures for dealing with the after-effects of disaster through considering IT disaster recovery planning.

The best way to deal with disaster is by creating and implementing DRP or disaster recovery plan. The DRP must be capable enough to tackle every type of disaster regardless of the extent of the damage. Therefore, it is highly essential to keep disaster recovery plans easy to follow, highly understandable and flexible to cope with varying needs. Let’s go through the general elements that must be present in DRP for effective recovery:

Create a Disaster Recovery Team:

The responsibility of the recovery team is to develop, implement and maintain the DRP. A disaster recovery plan must identify the team members and depict the distinct responsibilities of each member. Additionally, it should contain the details of the person to be contacted in the event of a disaster. All the teammates must be informed about the disaster and responsibilities as soon as possible for dealing with the situation in minimal time.

Identify & Assess Disaster Risks:

The dedicated disaster recovery team must be able to identify and assess the associated risks of the organization. This phase comprises natural disasters, certain man-made emergencies, and related incidents. The disaster recovery plan will assist the members of the team in the identification of the recovery strategies in addition to resources. The DRP should be predetermined and must be able to offer a reliable solution in an acceptable timeframe.

Determine the Required Applications, Documents & Resources:

Initially, the enterprise has to carry forward an evaluation process to figure out the critical business operations. The DR plan should highly focus on short-term survivability, including cash flows as well as revenues. Short-term plans are more effective than long-term plans as they help restore the venture’s full functioning power. However, the enterprise must recognize the procedures that should never be delayed, such as payroll processing.

Backup and Off-site Storage Process:

This process helps in identifying the data that must be backed up and the time frame of backup. The personnel responsible for performing backups, location, weekly/monthly backups, everything must be present in the DRP. You have to make sure that the crucial applications, IT equipment, and critical documents are periodically backed up. Never skip backing financial statements, income tax returns, employee lists, contact info, inventory records, and vendor listings.

Test and Maintain the DRP:

Having a disaster recovery plan is not enough; you have to make sure it works appropriately. Always perform an initial check to know how efficiently it works, and it is highly important to maintain DRP. Also, if required, upgrade the plan as per changing infrastructure and resources.

In summary, an enterprise must develop a DR team for creating, maintaining, implementing a disaster recovery plan. Recovery plans help to resume organizational work in minimal time after a failure. The concerned person must update, test and maintain DRP as per changing basics.

When a couple decides to get married but they doubt if their decision is right or wrong, then they can consult an experienced holder psychologist and overcome such issues by discussing about them. Counselling about the decision to if getting married now is right or not, is called Pre Marriage Counseling.
For the success of pre-marriage counseling it is very important for a couple to have a bond in the past. In India, we see that today’s family members match the horoscopes of their son or daughter before marriage and see how many qualities match between the boy and the girl.
Although this method is not correct, because it is not essential that all marriages done in this way are successful, because without any real world interactions and matches it can impossible to know someone’s quality on the basis of horoscopes only.
But in case, If this type of marriage is successful, then chances can be that one partner in that couple has compromised a lot, and his innovative part gets suppressed.
But if these things are psychologically analyzed then we can save those couples or those people who become victims of mental illness after marriage. We can make couples mentally strong by doing psychological analysis before marriage. Because there is a huge difference between married life and bachelor life, and there is a difference in their role and responsibility. Counseling helps us to understand the difference between it. In marriage counseling it is taught how to handle any problem and how to show friendly behavior with others.
Important factors for premarital counseling
Understand the personality, behavior (check extrovert and introvert)
Check suggestibility
Do handwriting analysis
Analysis of body language
Check your marriage expectations and role beliefs.
Check how your past affects your future together.
Plans for Resolving Future Conflicts.
Proper Money Management.
Avoiding Intimacy Issues.
Fostering Healthy Communication.
Having (or Not Having) Children.
So before getting married, you and your future life partner’s marriage counseling should be done. This will make it easier for you to understand the thought process and behavior of your partner.

CPG organizations have accelerated their digital transformation in the last 12 months

To begin with, new consumer segments have emerged, there is a growing demand for new products, the buying behaviors have changed and the fulfillment channels have shifted from physical to digital. There has been significant growth in e-commerce for CPG over the last 12 months as online grocery services ballooned from 13% to 30% in the US. Forecasts indicate that by 2022 e-commerce in the grocery category alone will be 3X higher than pre-COVID-19 levels[i]. Most significantly, CPG companies have accelerated their digital transformation and are moving to the direct-to-consumer (D2C) model. Consumers are using in-app ordering, home delivery, order-online-and-pickup-in-store (or pickup curbside) and have begun to depend on chatbots and voice assistants. Consumers want CPG companies to provide these tools.

Pandemic shaped the consumer behavior and CPG organizations are focusing on D2C

The pandemic has had a financial impact on consumers resulting in a change in buying behavior. These consumers want cheaper products and some are wisely switching to individual-use products; others, driven by health-related concerns and anxieties around shortages want to stock up; still, others have opted for local products, and there is a noticeable uptick in organic products.

For the CPG industry, these changes in consumer behavior are difficult to spot. This is because the primary owner of the consumer relationship has always been the retail partner, blocking a direct view of the customer. CPG businesses are therefore unable to change products, processes, and supply chains in response, as quickly as they should. D2C commerce holds the potential to change the status quo. It will enable CPG organizations to leverage data and analytics to build consumer intimacy, strengthen loyalty, shape new products, manage inventory, optimize supply chains, reduce operational costs and meet the demands of consumers who want supply chain visibility.

Invest in improving collaboration between CPG and Retail for D2C success – Kevin Gokey, VP & Global Chief Information Officer at Church & Dwight

To understand how CPG companies are positioned for the future and the transformation projects they will focus on, we conducted a joint webinar with Kevin Gokey, VP & Global Chief Information Officer at Church & Dwight, and Praveen Gururaja, Director, Retail and CPG, Microsoft, as guest speakers.

Both Gokey and Gururaja agreed that the pandemic provided a new growth opportunity in the form of D2C. However, Gokey cautioned that “The operational excellence that got us to where we are today won’t take us into the future.”

One part of the solution, said Gokey, is to make significant investments in improving collaboration between CPG and Retail. He believes that omnichannel growth will make it necessary for CPG to develop joint business plans with retail marketplace platforms like Amazon and retail chains like Walmart.

Automate, digitize and connect current processes using the cloud to accelerate digital transformation – Praveen Gururaja, Director, Retail & CPG, Microsoft

The second part of the solution is to use technology to build D2C, understand consumer behavior, spot trends, manage inventory, change products, and lower operational costs. Praveen Gururaja pointed out the need to automate, digitize and connect current processes. This can be achieved – quickly and effectively – using cloud services to optimize brand performance through consumer connectedness and omni-channel commerce. Cloud creates an intelligent and collaborative enterprise by connecting suppliers, headquarters, warehouses, and field sellers, to improve sales execution and customer satisfaction; it delivers sustainability and operational excellence by creating the connected factory of the future that runs on digitized supply chains and logistics, and it accelerates innovation aimed at transforming traditional products while moving towards a service model for new and sustained revenue streams.

Microsoft’s Azure stack fits in perfectly to fulfill these needs. It provides the scalable infrastructure that CPG organizations need and it allows them to leverage the underpinning tools to exploit their data. These tools include:

A data lake to ingest and leverage consumer, supplier, and partner data
Analytical engines to improve functions such as trade promotions and deliver advanced capabilities such as in-store dynamic pricing across electronic shelf labels
Automation for routine processes such as those used to scrape the web to identify counterfeit products and to achieve goals such as a reduction in low-end manual labor
Artificial Intelligence (AI) to identify revenue growth and upsell opportunities
Security to ensure data privacy and compliance with GDPR, California Consumer Privacy Act, etc.
Video analytics to understand in-store consumer demographics, path-to-purchase, manage assortments and replenishments, and several other difficult-to-monitor factors
While the technology exists – and has become affordable – the real challenge, said Gokey, lies in persuading the organization to use the new technology. Getting employees to be data literate and skilling analysts in data sciences is difficult. This is an area that requires immediate attention if CPG organizations want to extract the promised ROI from digital, cloud, data, and analytics.

ITC Infotech has a strong pedigree in the CPG industry and has been serving several Global Fortune 500 companies with digital solutions. During the pandemic, CPG companies have told us that they see acute changes in customer expectations along three vectors: (a) customers want their needs to be met where they are, whether or not on digital or physical mediums; (b) they want brands to meet their evolving needs, so solutions need to adapt quickly; and (c) they want to be protected from the uncertainty of their surroundings which translates into prioritizing consistency, predictability, and reliability.

To meet these expectations, enterprises need real-time connectedness like never before. To make this real, enterprises must move away from what has largely been a siloed, project-oriented approach towards a platform-oriented approach that unlocks agility. They must understand how consumer needs are changing daily, discover new consumer segments and adopt new strategies.

We build platforms of intelligence for deploying intelligence at scale across the CPG value chain powered by Microsoft technologies and services.

Our decades of experience and expertise in CPG, along with our domain accelerators, have been leveraged by several global enterprises to build their capabilities and services and realize business value at speed and scale. Our platform of intelligence framework helps CPG companies realize tangible benefits.

Finally, it is the partnerships that CPG organizations create that will spell success.

We live in a complex world, dependent on intricate ecosystems. The only way to make this work is to bind everyone in the partnership to the desired business outcomes. Partners must commit to owning the outcomes. ii

ITC Infotech is partnering with Microsoft to implement Platforms of Intelligence for CPG companies. We work with Microsoft experts to define the current state, future roadmap, and use cases. Our bespoke Azure AI/ML-powered intelligent platform empowers CPG leaders to build stronger consumer connect, mutually rewarding retailer relationships, and a streamlined supply chain built on the foundations of Azure Machine Learning, Azure Synapse, Azure Data Lake, Azure Cognitive Services, and more. The fact that we have our genesis in a CPG company differentiates us from other service providers and allows us to deliver better supply chain visibility, increased ROI, optimized costs, and improved sales for your CPG organization.